Nexus Competitive Advantages Yielding Significant Gains in Lead Conversion Rates
February 2, 2018 / Nexus Enterprise Solutions, Inc. (OTC PINK: NXES) reports its commitment to implementing state of the art predictive analytics and consumer engagement technologies are producing the advantages required for enhanced client results and continued success in an increasingly competitive lead generation marketplace.
Central to the role Nexus plays in the lead generation space is the company's brokerage exchange that automates thousands of daily transactions that connects buyers and sellers of consumer leads. The Unique Selling Proposition of Nexus was built upon unique data validation methodologies which selectively filter for higher quality leads. The Nexus Exchange Platform continues to evolve to adapt to changes in lead acquisition behavior in the insurance sector, the increased role of artificial intelligence and changes in consumer behavior.
Nexus CEO James Bayardelle stated, ''The large insurance companies we provide quality leads to require increasingly refined targeting techniques to identify and convert new customers. There is a strong demand for middleware companies with the domain expertise to handle large volumes of transactions based on real-time analysis of massive data sets. Nexus has enhanced its platform with the latest advances in machine learning resulting in definitive accuracy gains in lead scoring.''
The Nexus artificial intelligence initiative entails access to massive data sets and real-time analysis by machine learning algorithms. This data pool encompasses the entire consumer population with thousands of data variables analyzed. Adding a machine learning layer to the lead selection filtering and decision making process has produced significant improvements in conversion probability analysis. These accuracy gains have resulted in key Nexus clients increasing the volume of their purchases due to definitive increases in lead quality.
In 2017, Nexus successfully deployed these platform improvements to transition to a greater emphasis on the Health Insurance sector where sales margins are highly favorable and the marketplace is more open to competition. As a result of this emphasis, third quarter sales showed a sustained significant increase.
Nexus has invested in a dedicated team of programming personnel to leverage its institutional experience in lead aggregation and brokerage and offer the latest advances in real-time analytics. With engineering staff who have built core technologies at companies like Facebook (FB), Nexus is staying current with evolving consumer behaviors that favor frictionless, automated transactions over human interactions. The use of bot technologies to effectively transition leads to client call centers are another way Nexus continues to provide cutting-edge value to its end users.
''We believe Nexus is on the threshold of definitive revenue growth due to our commitment to technology and our hard earned know-how. As we access greater volumes of data, we become adaptively more intelligent and we have the skills to process that information profitably,'' said CEO James Bayardelle. ''Nexus is committed to building shareholder value. We intend to make 2018 the year we turn the corner into sustained profitability. Our vision definitely includes being listed on the NASDAQ exchange as revenue growth bolsters our ability to finance the listing fees and the higher maintenance costs that come from being on the NASDAQ exchange.''
SOURCE: Nexus Enterprise Solutions, Inc.