Digital and Direct Marketing Trailblazer To Help Build On Record Revenue Growth
Nexus Enterprise Solutions, Inc.
September 24, 2013
Nexus Enterprise Solutions, Inc. (NXES) (the "Company") today announced the addition of Stan Rapp to its board of directors.
Rapp is a marketing icon who has twice served as CEO of global advertising agencies with combined revenues now reaching more than a billion dollars.
"Stan Rapp is widely recognized as one of the country's most influential marketing executives," stated James Bayardelle, CEO of Nexus Enterprise. "He played a pioneering role in the turnaround from mass marketing to one-to-one marketing with the launch of the Rapp Collins ad agency. Most recently Rapp founded Engauge, an agency that swiftly became one of the country's most successful social media agencies serving such clients as Coca Cola, UPS, Home Depot, Cisco, Nationwide and Wells Fargo. Rapp's ability to anticipate the next advance in marketing and enable marketers to stay ahead of the curve will provide Nexus Enterprise Solutions with a unique, strategic edge."
Rapp is co-founder and for 23 years was CEO of Rapp Collins Worldwide (rebranded as RAPP), one of the world's top global ad agencies. While serving as CEO of McCann Relationship Marketing (MRM), revenue increased 7-fold. Rapp has been recognized by Ad Age magazine as one of the 101 individuals who shaped advertising in the 20th Century and was elected to the Direct Marketing Association Hall of Fame. He is co-author of the international best-seller, MaxiMarketing, which first predicted the turnaround to an individualized marketing paradigm. Six other books followed including Max-e-Marketing in the Net Future and Reinventing Interactive and Direct Marketing.
Rapp is also co-founder of UhireU.S., a non-profit organization dedicated to creating much needed jobs and small business start-ups.
"Nexus Enterprise Solutions is enjoying rapid growth thanks to its superior technology for generating high quality auto and life insurance leads," Rapp stated. "The Nexus team provides a new standard of reliability in meeting a critical need of the topflight carriers. I look forward to further expansion in the insurance industry as well as applying our proprietary NexChange Marketplace℠ platform to other business categories."
About Nexus Enterprise Solutions, Inc.
Nexus Enterprise Solutions, Inc. (NXES) is dedicated to establishing online marketplaces that benefit both the buyer and the provider across a number of business categories. Initially Nexus is focused on helping America's largest consumer-facing insurance carriers acquire quality leads at affordable cost.
NexChange Marketplace℠, a proprietary system developed by Nexus Enterprise Solutions, Inc., establishes a digital marketplace for the company's customer prospecting services and has positioned Nexus to grow its relationships with the world's most respected insurance brands and expand into new industry verticals.
Revenues are generated through both affiliate marketing and direct lead generation. Marketplace campaigns can be fully customized based on the carrier's needs whether it's geo-targeting, lifestyle demographics or other identifying characteristics.
To learn more about the vital role Nexus plays as a reliable intermediary in the prospecting marketplace, visit us at www.nexusenterprisesolutions.com.
This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of Nexus Enterprise Solutions, Inc., its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond Nexus Enterprise Solutions, Inc.'s ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in Nexus Enterprise Solutions, Inc.'s filings with the Securities and Exchange Commission.
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